{"title":"MEDIA AND JOURNALISM","description":"","products":[{"product_id":"introduction-to-mass-communication-media-literacy-and-culture","title":"INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE ","description":"\u003cp\u003e\u003cstrong\u003eTitle : \u003c\/strong\u003e INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN :  \u003c\/strong\u003e9781259921490\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYear : \u003c\/strong\u003e 2017\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo.of.Pages :\u003c\/strong\u003e  448\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor : \u003c\/strong\u003e Stanley Baran\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBinding : \u003c\/strong\u003e \u003cspan\u003ePaperback\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher :\u003c\/strong\u003e  \u003cspan\u003eMcGraw-Hill Education\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\u003cspan\u003eIn a media rich world mass communication is all around us from CNN to your morning commute radio show to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student no matter whom they are or where they are by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective students learn that audience members are as much a part of the mass communication process as are the media producers technologies and industries. This was the first and remains the only university-level program to make media literacy central to its approach and given recent national and global turmoil its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students' critical thinking and media literacy skills. As in recent editions chapters offer sections on smartphones tablets and social networking sites that discuss the impact of these technologies specific to the medium at hand. However Chapter 10 now titled \"The Internet and Social Media\" has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally the new 9th edition will also feature SmartBook the first and only adaptive reading experience that highlights content based on what the individual student knows and doesn't know and provides focused help at that moment in need through targeted learning resources (including videos animations and other interactivities). SmartBook's intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"MCGRAW-HILL EDUCATION","offers":[{"title":"Default Title","offer_id":43127023370328,"sku":"9781259921490","price":2399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5099\/3240\/files\/Literacy.jpg?v=1755323230"},{"product_id":"social-media-for-progressive-public-relations","title":"SOCIAL MEDIA FOR PROGRESSIVE PUBLIC RELATIONS","description":"\u003cp\u003e\u003cstrong\u003eTitle :\u003c\/strong\u003e  SOCIAL MEDIA FOR PROGRESSIVE PUBLIC RELATIONS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN : \u003c\/strong\u003e 9781041202585\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYear :\u003c\/strong\u003e  2023\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo.of.Pages :\u003c\/strong\u003e  \u003cspan\u003e270\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor : \u003c\/strong\u003e Outi Niininen\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBinding :\u003c\/strong\u003e  Hardback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher :\u003c\/strong\u003e  Routledge\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProgressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":43131677540440,"sku":"9781041202585","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5099\/3240\/files\/Social.jpg?v=1755580351"}],"url":"https:\/\/shantibooks.in\/collections\/media-and-journalism.oembed","provider":"Shanti Books","version":"1.0","type":"link"}