{"product_id":"marketing-1","title":"MARKETING","description":"\u003cp\u003e\u003cstrong\u003eTitle :  MARKETING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN :\u003c\/strong\u003e 9789347227486\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYear :\u003c\/strong\u003e 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo.of.Pages : 368\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor :\u003c\/strong\u003e  DR. B. REVATHY, DR. SOUMYA. S\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBinding :\u003c\/strong\u003e HARDCOVER\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher : \u003c\/strong\u003e\u003ca href=\"https:\/\/shantibooks.in\/pages\/publish-your-book-with-national-academic-press\" title=\"link to national academic press publish with us page\"\u003eNATIONAL ACADEMIC PRESS\u003c\/a\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDescription : \u003c\/strong\u003e\u003cstrong data-end=\"163\" data-start=\"147\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1315\" data-start=\"984\"\u003e\u003cstrong data-end=\"997\" data-start=\"984\"\u003eMarketing\u003c\/strong\u003e is a comprehensive and student-friendly textbook designed to provide a clear understanding of core marketing concepts and practices. The book covers essential topics such as \u003cstrong data-end=\"1314\" data-start=\"1172\"\u003emarketing fundamentals, consumer behavior, market segmentation, product planning, pricing strategies, promotion, and distribution channels\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1612\" data-start=\"1317\"\u003eWritten in a simple and structured manner, this book is ideal for \u003cstrong data-end=\"1416\" data-start=\"1383\"\u003eUG and PG management students\u003c\/strong\u003e, competitive exam aspirants, and learners seeking a solid foundation in marketing. Real-world examples and conceptual clarity make it suitable for both academic study and practical understanding.\u003c\/p\u003e\n\u003cp data-end=\"521\" data-start=\"195\"\u003e\u003cstrong data-end=\"213\" data-start=\"195\"\u003eDr. B. Revathy\u003c\/strong\u003e is an experienced academician and researcher in the field of management studies, with special expertise in marketing principles and business strategy. She has contributed significantly to teaching, curriculum development, and academic research, helping students understand real-world marketing applications.\u003c\/p\u003e\n\u003cp data-end=\"819\" data-start=\"523\"\u003e\u003cstrong data-end=\"540\" data-start=\"523\"\u003eDr. S. Soumya\u003c\/strong\u003e is a distinguished faculty member and management professional specializing in marketing, consumer behavior, and modern business practices. With years of teaching and research experience, she focuses on simplifying complex marketing concepts for students and professionals alike.\u003c\/p\u003e","brand":"National Academic Press","offers":[{"title":"Default Title","offer_id":43658497687640,"sku":"9789347227486","price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/5099\/3240\/files\/MarketingFront.jpg?v=1765957119","url":"https:\/\/shantibooks.in\/products\/marketing-1","provider":"Shanti Books","version":"1.0","type":"link"}