FUNDAMENTALS OF DIGITAL MARKETING

Title : FUNDAMENTALS OF DIGITAL MARKETING

ISBN : 9788119671885

Year : 2024

No.of.Pages : 188

Author : Sundararajan, Manida, Vinayagamoorthy

Binding : HardBound

Publisher : NATIONAL ACADEMIC PRESS NO 25/57 MOHAMMED HUSSAIN STREET ROYAPETTAH CHENNAI-600014

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Description :

Fundamentals of Digital Marketing by Sundararajan, Manida, and Vinayagamoorthy offers a comprehensive guide to the core principles and strategies that power the digital marketing landscape. This book is designed for students, professionals, and anyone eager to understand how digital channels are transforming marketing practices in today’s world.

The authors delve into key topics like search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising, providing practical insights and real-world examples to help readers grasp the concepts. It also covers the importance of data analytics and how to measure the success of digital campaigns effectively.

With its clear explanations and accessible approach, Fundamentals of Digital Marketing is an essential resource for anyone looking to build a strong foundation in digital marketing and harness the power of the digital space to drive business success.