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National Academic Press

FUNDAMENTALS OF DIGITAL MARKETING

FUNDAMENTALS OF DIGITAL MARKETING

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Title : FUNDAMENTALS OF DIGITAL MARKETING

ISBN : 9789349036932

Year : 2025

No.of.Pages : 188

Author : Sundararajan, Manida, Vinayagamoorthy

Binding : Paperback

Publisher : NATIONAL ACADEMIC PRESS NO 25/57 MOHAMMED HUSSAIN STREET ROYAPETTAH CHENNAI-600014

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Description : Fundamentals of Digital Marketing is an insightful and practical guide for students, professionals, and business owners looking to thrive in the digital era. Authored by Dr. S. Sundararajan, Dr. M. Manida, and Dr. G. Vinayagamoorthi, this book provides a comprehensive introduction to the principles, strategies, and tools of digital marketing.

The text covers a wide array of topics, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, and data analytics. With real-world examples, case studies, and step-by-step instructions, the book equips readers with the skills to create impactful marketing strategies and leverage digital platforms to achieve business success.

Whether you are a beginner or a professional seeking to upgrade your knowledge, Fundamentals of Digital Marketing is an invaluable resource for navigating the fast-paced and ever-evolving world of digital marketing.

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