HOSPITALITY MANAGEMENT AND DIGITAL TRANSFORMATION

Title :  HOSPITALITY MANAGEMENT AND DIGITAL TRANSFORMATION

ISBN :  9781041203445

Year :  2021

No.of.Pages :  262 

Author :  Richard Busulwa

Binding :  Paperback

Publisher :  Routledge

Description :

Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience.

Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book:

• Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations.