INNOVATION AND ENTREPRENEURSHIP

TITLE : INNOVATION AND ENTREPRENEURSHIP

AUTHOR :  DR. HARSHMEETA KAUR SONI

ISBN : 9789347227035

YEAR : 2026

NO.OF. PAGES : 494

BINDING : PAPERBACK

PUBLISHER : NATIONAL ACADEMIC PRESS 

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DESCRIPTION : 

Innovation and Entrepreneurship offers a practical and insightful guide to understanding the principles of innovation and the entrepreneurial process in today's dynamic business environment. The book explores the foundations of creativity, opportunity recognition, business model development, startup planning, innovation management, and strategies for building sustainable ventures. It highlights the importance of entrepreneurial thinking, leadership, risk management, and value creation while presenting real-world perspectives on transforming ideas into successful enterprises. Written in a clear and accessible style, this book is an invaluable resource for students, aspiring entrepreneurs, educators, and professionals seeking to develop innovative solutions and entrepreneurial skills in a competitive global economy.