INTERNATIONAL BUSINESS (TEXTBOOK AS PER TANSCHE SYLLABUS)

International Business by Dr. S. Kalpana Devi and Dr. B. Revathy provides a comprehensive overview of global trade and commerce in the modern era. This book explores key concepts, strategies, and challenges faced by businesses operating across international borders. Covering topics such as global market entry, cultural dynamics, trade policies, and international financial systems, the authors equip readers with practical insights and tools to succeed in the global business environment. An essential resource for students, professionals, and entrepreneurs aiming to excel in the international marketplace.