MARKETING

Title :  MARKETING

ISBN : 9789347227486

Year : 2026

No.of.Pages : 368

Author :  DR. B. REVATHY, DR. SOUMYA. S

Binding : HARDCOVER

Publisher : NATIONAL ACADEMIC PRESS 

Description : 

Marketing is a comprehensive and student-friendly textbook designed to provide a clear understanding of core marketing concepts and practices. The book covers essential topics such as marketing fundamentals, consumer behavior, market segmentation, product planning, pricing strategies, promotion, and distribution channels.

Written in a simple and structured manner, this book is ideal for UG and PG management students, competitive exam aspirants, and learners seeking a solid foundation in marketing. Real-world examples and conceptual clarity make it suitable for both academic study and practical understanding.

Dr. B. Revathy is an experienced academician and researcher in the field of management studies, with special expertise in marketing principles and business strategy. She has contributed significantly to teaching, curriculum development, and academic research, helping students understand real-world marketing applications.

Dr. S. Soumya is a distinguished faculty member and management professional specializing in marketing, consumer behavior, and modern business practices. With years of teaching and research experience, she focuses on simplifying complex marketing concepts for students and professionals alike.