PRINICIPLES AND PRACTICE OF SPORT MANAGEMENT

Title :  PRINICIPLES AND PRACTICE OF SPORT MANAGEMENT

ISBN :  9781284142136

Year :  2018

No.of.Pages :  592

Author :  Lisa Pike Masteralexis , Carol A. Barr , Mary Hums 

Binding :  Paperback

Publisher :  Jones & Bartlett Learning

Description :

PartI Foundations of Sport Management Chapter1 History of Sport Management Chapter2 Management Principles Applied to Sport Management Chapter3 Marketing Principles Applied to Sport Management Chapter4 Financial and Economic Principles Applied to Sport Management Chapter5 Legal Principles Applied to Sport Management Chapter6 Ethical Principles Applied to Sport Management PartII Amateur Sport Industry Chapter7 High School and Youth Sport Chapter8 Collegiate Sport Chapter9 International Sport PartIII Professional Sport Industry Chapter10 Professional Sport Chapter11 Sports Agency PartIV Sport Industry Support Segments Chapter12 Facility Management Chapter13 Event Management Chapter14 Sport Sales Chapter15 Sport Sponsorship Chapter16 Sport Analytics Chapter17 Sport Broadcasting Chapter18 The Sporting Goods and Licensed Products Industries PartV Lifestyle Sports Chapter19 Recreation and Golf Club Management PartVI Career Preparation Chapter20 Strategies for Career Success